About

We love our dogs.  Even more so, they love us, absolutely unconditionally.  So we always want to do the best we can for them.

But it can be frustrating.  We try to shop for them when we go to a pet store, or gift shops as we travel.  But it seems like everywhere always has a small selection of generic, cheap collars that don't match who our pets and we are, and are not the type of quality we would buy for ourselves, let alone or pets.  Web sites are often the other end of the spectrum, with tons of items, but again, most of them are low quality and generic.

So we set out to start a new experience: One where we can walk a virtual isle that represents our pet's persona.  Where we can shop products we would be proud to put on them.  It's what we wanted for our own pets.  Hopefully you'll like it too.